Things You Have To Know About Beanie Babies
Beanie Babies have got to be one of the most popular kids toys ever made. 1993 was the year when it was launched and from that moment on, people have fallen in love with these toys that they would fall in line for long hours of the day just to get them.
So what exactly are Beanie Babies? Well, these are actually stuffed toys for kids and they are called as such because of the fact that they have plastic pellets inside rather than the usually soft stuffing.
The manufacturer even made a much smaller version and called them Teenie Beanie. These version were used by McDonalds as part of their give away. What they did is they offered people a package deal wherein a Teenie Beanie was added when they purchase certain meals. They called this package a Happy Meal.
When these Beanie Babies were introduced to the public, you would notice two tags attached to them. One is a heart-shaped swing tag and the other is the tush tag which is found on the bottom of the toy. As the years go by, more and more changes were made to these tags. The heart tags today already has a poem in it and a birth date.
TY Warner is the genius behind the Beanie Boos creation. Their marketing strategy for the toys were outstanding. The build up was so good that people have gotten crazy excited over the toys and demanded for more.
Another great thing the creators did is that they have made sure the public can very well afford such toys. They sold the toy for five dollars only which anyone can easily afford.
When they first started selling, they focused on small retailers for producing and distributing the toys. They made sure that they would only sell a certain amount of toys to retailers each month. This is actually their marketing strategy because due to the limit given, the toys become scarce and people want it even more.
Another marketing method they used is when they would retire the toys from time to time for a few months. Retiring the Beanie Boo means they would halt the production, making people want to have it the moment it is available again. The demand for these toys were truly out of this world.
With the advancement in technology, the toys can now be ordered online.